SIMON - Malls, Mills & Outlets

What SIMON is for

SIMON - Malls, Mills & Outlets is a shopping companion for visits to Simon Property Group malls, Premium Outlets and Mills locations. It combines centre information, store discovery, maps, rewards and local events in one app. It suits shoppers who want to plan a trip before leaving home, then find their way around once they arrive.

More than a store directory

The app lets you look up stores and search for products across participating retailers, which can help narrow down where to shop before visiting a large centre. At selected locations, interactive maps and location guidance are available for navigating complex or multi-level layouts. Mall hours, dining information, entertainment details and event listings give it a wider role than a simple list of shops.

• Planning: Check centre information, stores, dining and upcoming events.
• Finding: Search for products and use maps where supported.
• Rewards: Access the Simon+ programme and its available offers or benefits.

Where it earns its place

SIMON is most useful when the destination is part of the Simon network. Its value comes from combining several trip-planning tasks rather than handling only one of them. That makes it a stronger choice than a generic shopping list or a standalone map when you are visiting a covered mall or outlet. The trade-off is that some functions depend on the location, so the experience may differ from one centre to another.

Reach and reception

Developed by Simon Property Group, the app has more than 1,000,000 installs and a reported rating of 4.8 from 39,841 reviews. It is aimed at shoppers in the United States and is currently English-focused, which may matter if you are comparing it with a shopping guide offering broader language support.